Project Management and Internal Function Essay Example for Free

Undertaking Management and Internal Function Essay The HRIS venture is required by two variables which bolster our business needs. One of these variables is the need to stay aware of the interest for our item inside the commercial center. The subsequent factor is realizing a business that fills in as hard for its representatives as hard as the representatives have worked for the business. Our business has expanded by two overlay over the most recent year and a half, which implies that we should make another method of working together. Because of this development, we needed to patch up the money related framework, which has completed its commitment through appearing as time investment funds accomplished through mechanization. Because of executing the budgetary framework, we got our arrival on venture a half year sooner than foreseen. How can it show signs of improvement than that? It is with a similar devotion that the HRIS venture is being given life and embraced by the partners, which bolster this task. Portrayal Because of this development, we have quite recently finished the change of joining the budgetary framework and it has been a crushing achievement. This new development requests of us that we work together somewhat better at this point. It is our expectation through this venture to improve the employees’ work environment and space notwithstanding tending to the progressions that occur from development. There has been a stamped and considerable interest for our items in the course of the most recent two years. Because of this development, we presently require a superior method of working together. The HRIS undertaking will adopt an outside and inside strategy so as to make the space for progress and a superior method of working together. The inexact reserve funds through this task would be realized inside the two quarters alone. Objective The target for this venture bolsters our objective of accomplishing an increasingly vigorous creation condition for our clients notwithstanding giving a superior situation to future development for our workers. It is our plan to help this task in the accompanying manners: 1. Finance will be computerized and this will create a quicker and simpler path for the workers to be repaid or to make changes to the auto pay choices. 2. Our workers will be in a superior situation to seek after and make a vocation track for them that lines up with their own objectives. 3. The HRIS procedure will take into consideration more straightforwardness in employing for those outwardly. 4. Potential workers will have the option to see and go after open jobs. 5. The board will be in a superior situation to guarantee that the potential candidates are very much qualified. 6. Extra subsidizing now accessible from the usage of the monetary framework can finance more research and activities to improve the work environment. Achievement Criteria or Expected Benefits The achievement standards originated from the different partners and supporters. The CEO of the organization, Rory Genhardt, authorized an undertaking supervisor to initiate the HRIS venture. The undertaking administrator directed a few meetings of different partners and backers so as to get quantifiable venture targets. The reports dispersed will incorporate data assembled from the individual SMEs. It is this data that was utilized to introduce data to the partners, supporters and members through reports, introductions, composed, verbal and oral correspondences. The master judgment gave by these different people was significant. They are laid out for the HRIS venture as targets. Explicitly distinguished from the different partners of the normal advantages of the execution of this task are the â€Å"recruiting capabilities† and â€Å"succession planning† for the CEO. Per the HR Director, â€Å"vacation and wiped out time and wiped out leave connected to participation rather than long stretches of services†, notwithstanding â€Å"tracking of affirmation and training requirements† would be a profit by the execution. The VP of Marketing would get advantage from the â€Å"employee database and the e-forms†. The VP of Finance would be energetic about the â€Å"payroll capabilities†. The most valuable viewpoints for the VP of Manufacturing would be the â€Å"performance survey the executives and remuneration capabilities†. â€Å"Position control† and the â€Å"recruiting capabilities† would be advantageous to the Plant Managers. Subsidizing A portion of the subsidizing accessible for this task was created per the data contained in the GenScoop pamphlet. The CEO of GenRays states, â€Å"extra reserve funds will fuel extra development and extension to the organization, as we can subsidize more exploration and tasks to improve our workplace.† notwithstanding the development experienced from the complete deals in the last quarter, GenRay is in a strong situation to help financing for this venture as expressed by the VP of Finance with a commitment of $103,000. Should extra financing be required for this task, the Information Technology Director will be searched out as they have around $360,000 accessible for equipment and programming updates notwithstanding specialized staff being accessible for help. Significant Deliverables The accompanying expectations contained in this task sanction were gotten from interviews with the partners who stated: âÅ"â€"The CEO necessitates that beginning of the undertaking is to start after the W2s are given per a solicitation from the CEO as time is basic for the presentation of this task. The realization of this undertaking will make more â€Å"research and activities to improve our workplace.† âÅ"â€"Per the official patrons and the CEO, there is a solicitation to finish the task with all the framework components being utilitarian before the year-end shutting as the foreseen reserve funds will give organization extra subsidizing to RD ventures not too far off. This is an inner capacity of the venture result and an ideal item to the end client. âÅ"â€"In request to keep the undertaking on time, joining perfect colleagues during the performing stage will assist with keeping the task running easily and reduction down time. This is an inward capacity of the venture result. This deliverable makes a steady establishment for the beginning of the venture. âÅ"â€"The VP of Manufacturing requires joining of the accessible execution include with the goal that chiefs can audit potential competitors who can be chosen for the administration program. This is an inner capacity of the venture result and an ideal item to the end client. The stage in the undertaking takes into account the HR, Plant Manager, VP of Finance and Marketing to approach and utilize this data. âÅ"â€"The Director of Human Resources requires a consciousness of which colleagues require extra an ideal opportunity to travel through the shaping, raging and norming stages. This is an interior capacity of the undertaking result. âÅ"â€"The CEO necessitates that the product has selecting capacities. The data inferred will screen qualified up-and-comers who are going after jobs. This is an inside capacity of the task result and an ideal item to the end client. The stage in the undertaking takes into account the executives to approach and utilize this data. âÅ"â€"The CEO additionally requires an incorporated electronic framework, which tracks the presentation survey data, to incorporate confirmations, experience and instructive prerequisites which can be utilized for progression arranging. This is an inward capacity of the undertaking result and an ideal item to the end client. The stage in the task takes into account the HR, Plant Manager, VP of Finance and Marketing to approach and utilize this data. âÅ"â€"The Plant Manager from Manufacturing Site 1 requires a self-serve worker database which will track and update the data on every representative. This is an inner capacity of the task result. The stage in the undertaking takes into account the board to approach and utilize this data. âÅ"â€"The VP of Marketing requires the execution of business structures which populate E-structures for the simplicity of between trade for increasingly normalized forms among the association. This is an interior capacity of the venture result and an ideal item to the end client. âÅ"â€"The VP of Finance requires a robotized self-administration finance so as to set aside time and cash. This is an interior capacity of the undertaking result. âÅ"â€"The Plant Manager from Manufacturing Site 1 requires investigation of the position control of the information entered by pay, evaluation and occupation title in order to give impartial remuneration to the workers all through the site. This is an interior capacity of the venture result and an ideal item to the end client. âÅ"â€"The Director of Human Resources requires an ability which mines the information contained inside execution survey information and preparing records so as to guarantee that the correct applicant is coordinated with most perfect up-and-comer. This is an inside capacity of the undertaking result and an ideal item to the end client. The stage in the task takes into account the board to approach and utilize this data. âÅ"â€"The Director of Human Resources requires the capacity of self-administration of employee’s data, which is then utilized and affirmed by their administration so as to smooth out the recruiting procedure. This is an inner capacity of the venture result and an ideal item to the end client. The stage in the venture takes into account the board to approach and utilize this data. âÅ"â€"The Director of Human Resources requires relocation of the more established databases notwithstanding smoothing out the data got into a merged database to incorporate budgetary, representative, excursion, benefits, preparing, training and confirmation. This is an inward capacity of the venture result and an ideal item to the end client. Acknowledgment Criteria Per the CEO of GenRays, the significant acknowledgment models is, â€Å"The venture must be co

Abortion Research Paper Example | Topics and Well Written Essays - 2000 words - 3

Fetus removal - Research Paper Example Despite the fact that these â€Å"sides† might be hard to deal with, they offer fundamental bits of knowledge, despite the fact that other important sides of the accounts may exceed these bits of knowledge. The talk, at that point concerning premature birth conversations spins around marks, for example, the professional life and master decision (Alcorn, 2009). Regardless, what these conversations in fact advance it that either side of the previous is against life, while the opposite side is against decision. Eventually, these conversations disregard the subtleties in a victim’s (person’s) position. Indeed, concerning these, different good standards attempt to demystify the ethical groundings of premature birth. The main good thought is what thinks about the status of the unborn kid, while the subsequent one is what thinks about the privileges of the hopeful ladies or rather pregnant ladies (Alcorn, 2009). A lot of the discussion in regards to premature birth has rotated around the information, in particular, regardless of whether an unborn kid or the hatchling is an individual or not. Therefore, on the off chance that an unborn youngster is an individual, at that point it has the rights that have a place with people, and not thereof constrained to one side to life. In this manner, the embodiment of the unborn kid or the baby is the connection between the previous and the privilege to life (Alcorn, 2009). Hence, from a philosophical perspective, obviously an unborn kid in itself is an individual. That is, a person with their own privilege paying little heed to its status or position. Regardless, it is hard to decide the specific stage at which a hatchling forms into or turns into an individual (Alcorn, 2009). Might it be able to be at origination, the main trimester, or even during childbirth? This accordingly is the detail. In any case, ending the life of an individual is in itself an illicit demonstration, and the ethical establishing of the demonstration might be ridiculous. The intriguing thing about pregnant ladies is that they are offered with the

How to Write a Good Paper

How to Write a Good PaperWriting a paper is a very tedious job. In order to write a good, high quality paper you need to put in an immense amount of effort and time. Of course, to be able to do this, you should first master the different parts of writing a paper. Once you have achieved that, you can then just proceed to write a paper that is of excellent quality.You would certainly agree with me that writing a paper for any big business firms requires a lot of hard work and patience. You should be able to focus on what you are writing and keep away from other distractions. This is not an easy task. However, there are some tips that can help you in achieving the aim of learning how to write a good paper.When you are studying concept papers you should always start off with the basics. You must know how to introduce yourself, what is the aim of your paper and what your goals are. By knowing these basic details you can gain insight into the general structure of the paper. By knowing thes e fundamentals you will be able to avoid making a bad error.Next, before you begin writing a concept papers you should write the title for your paper. The title of the paper can become the primary reason for why people read it. By knowing how to create a title for your paper, you can use this information as a guide to outline the rest of the paper.Before you begin writing the introduction, you should also look at the definition of your topic. By knowing the basic concept of your topic, you can easily go on to the problem solving steps. This can be a huge help, as you can refer to it during the question answering stage.In order to make an effective paper, you should always make a list of the main ideas. This will help you organize your thoughts. The key to getting an interesting and stimulating paper is by having the right structure. In this, you should think about the structure of the entire paper and also its composition.You should make a list of potential topics for your paper. Yo u can choose from several topics, but you should remember that the topic of your paper will determine the outcome of your paper.Writing a concept paper is not very easy. You need to put in a lot of effort and concentration in order to achieve a good result. Once you have achieved this, you can proceed to write a high quality paper that will surely be a hit with your audience.

Learning SAT Vocabulary

I know – it’s probably the number one thing you dread about having to study for the SAT. Some even take the easy way out by never even learning a word. After all there are only 19 Sentence Completions on the entire test (the Sentence Completions are those pesky fill-in-the-blank questions). But if you think the vocabulary will stop as soon as you move on to the Reading Comprehension section, you are woefully mistaken. Many reading passages are filled with SAT-level words. And guess who’s writing the answer choices? Yep, so you can bet that many answer choices require that you know SAT words. In the end, ignoring vocabulary you may be limiting yourself by as many as 200 points on the verbal section. And the difference between a 400 and a 600, could be the difference between a great college and a not-so-great college. Okay, if you are with me so far and didn’t stop reading somewhere in the middle of the last paragraph, then I don’t need to continue emphasizing the importance of vocabulary. Indeed you may very well be wondering how you can improve your vocabulary. You’ve probably heard that flashcards are helpful, but you may wonder which SAT flashcards are the best. You may even think that flashcards are unnecessary. After all, can’t you just study from a list of words? In future posts, Ill give you some dos and donts for how to master SAT vocabulary. Stay tuned!

The Alcoholism And Substance Abuse - 978 Words

There are many abused people in America, who suffer from alcoholism and substance abuse. There is no discrimination when it comes to the individuals who are damaged by the two so called diseases. The two addictions not only hurt the addicts, but it hurts their loved ones and the community as well. The results of the abusive behavior can be physical, emotional, sexual, neglect or self-inflicted. There is no age limit, meaning that abusers can begin at very early ages, as early as teenage years and continue throughout their life. Innocent babies are born with drugs in their system, and young children are having to live in dysfunctional homes. Many kids living in these types of environment have a higher school dropout rate. Young adults to the elderly suffer from the misuse. â€Å"Though alcoholism and substance abuse rates are lowest among the elderly, access to habit-forming prescription drugs increases their risk of substance abuse† (Burkholder Nash, 2013, sec. 3.4.). There a re many who suffer from unemployment, health issues, poor decisions etc. It is hard to become employed and to keep a job while under the influence. Diabetes, Liver disease, Heart disease and Kidney failure are only a few physical ailments which can occur. Poor decisions under the influence have led to jail time, physical and emotional pain to others and neglect to a love one. It does not matter about your income status as far as being excluded from the damage that occurs from both of theseShow MoreRelatedBarriers and Limitations in the Treatment of Alcohol and Substance Abuse921 Words   |  4 Pagesï » ¿Alcohol and Substance Abuse Treatment Barriers and Limitations in the Community Background of the Problem and Situational Overview Individuals plagued with alcohol and other substance-abuse problems face numerous barriers along the way to their recovery (Cunningham, Sobell, Sobell, Agrawal Toneatte, 1993). At the micro-level, some of the primary barriers relate to the potential threat to their employment and income as a result of acknowledging their problems. They include the financial risksRead MoreSubstance Abuse Affects An Estimated 25 Million Americans895 Words   |  4 PagesSubstance abuse affects an estimated 25 million Americans. This includes the individual abusing the substance, as well as others that are indirectly affected by the substance abuse, such as: friends and family of the abuser as well as people injured or killed in accidents related to substance abuse impairment. There are 16 million adults that are considered alcoholics (heavy drinkers) and almost 300,000 people under the age 18 (Mental Health America, 2015). Alcoholism relapses are common. AfterRead MoreAlcohol Misuse Of Alcoholic Misuse1441 Words   |  6 Pagestendencies. These two types of alcohol exploitation are the main reasons the continual misuse of alcoholic substances occurs. This critical essay intends to describe these types of alcohol mismanagement and argue how consumers of alcohol use it as a deterrent to circumvent these psychological variables and discuss how combined psychological and biological variables are the impetus for alcoholism. Furthermore discovering the dependent and independent variables of alcohol use and how they affect one anotherRead MoreThe Effects Of Drug Addiction On Children1506 Words   |  7 Pagesmatter their gender, race, or any other factors. Many parents are convinced it could never happen to their child, but they are wrong. â€Å"According to the Substance Abuse and Mental Health Services Administration s (SAMHSA s) National Survey on Drug Use and Health, 23.5 million persons aged 12 or o lder needed treatment for an illicit drug or alcohol abuse problem in 2009† (http://www.drugabuse.gov/). These statistics prove that drug addiction is a serious issue that affects families nationwide and itRead MoreThe Abuse Affects An Estimated 25 Million Americans844 Words   |  4 PageslSubstance abuse affects an estimated 25 million Americans. This includes the individual abusing the substance as well as others that are indirectly affected by the substance abuse, such as: friends and family of the abuser as well as people injured or killed in accidents related to substance abuse impairment. There are 16 million adults who are considered alcoholics (heavy drinkers) and almost 300,000 people under the age 18 (Mental Health America, 2015). Alcoholism relapse is common. After completingRead MoreWhat are the Causes of Alcholism and How Can We Prevent It? Essay1083 Words   |  5 Pagesand many people take drinking beyond social and celebration environments. Many Americans suffer from a disease known as alcoholism, it is not only the addiction to, but the inability to function without alcohol. Just like many other substances, in excess alcohol can create many issues within the body both mentally and physically, this is the issue behind alcoholism. Alcoholism, The Cause and Effects Alcohol has been around since ancient times, the original purpose was to treat water for bacteriaRead MoreAlcohol Abuse Within Native American Societies Essay1303 Words   |  6 PagesSubstance abuse is a topic most prefer not to discuss; it destroys lives, relationships and families all over the world. Native Americans seem to have suffered immensely by it. Since the coming of the Englishmen and the introduction of new knowledge and tools Native people have been trying to hold on to their own culture and their own way of life. Unfortunately with them came new items for consumption, alcohol was one of the main ingredients to the internal downfall of Native populations. NativeRead MoreThe Effects of Alcohol Abuse1472 Words   |  6 Pagesranging from weaker alcohols like wine and beer to stronger substances like tequila and vodka. When one abuses alcohol it taints the minds of even the purest souls and then they do things they normally would not do or it brings out their darker side s. Out of all the adults in the nation over half have a history of alcohol abuse or excessive drinking in their families (Research Society on Alcoholism 1). The Research Society defines alcohol abuse as five or more drinks in one day at least one time a weekRead MoreAlcoholism And Drug Abuse And Alcoholism1231 Words   |  5 PagesAlcoholism and drug abuse are a plague ailing this country and the world at large. Many people think that an alcoholic or an addict is a weak individual, they are often not. They are suffering from a medical condition that hinges on various risk factors. Over 125,000 Americans die yearly due to drug addiction and alcoholism. Genetics, personality and environment contribute majorly in the risk of alcoholism and drug abuse. Genetically if a member of your family had a problem with substanceRead MoreEffects Of Alcohol Abuse And Alcoholism1446 Words   |  6 Pagesalcohol, not only on an individual, but also the effects on the families. Alcohol is one of the many substances that people use and abuse. Since alcohol is legal for any one over the age of twenty-one, many people begin drinking and then develop an addiction to the substance (Goldberg, 2016). Alcoholism effects people of all ages, background, social status, or ethnic group (National Institute on Drug Abuse, 2016). A social worker should understand how to assess and intervene families who are struggling

The relationship between morality and religiosity - 978 Words

Religiosity and morality stood out because it is a controversial topic that is compelling to learn about. Everyday life can be affected by these two factors in a positive or negative light. People do not usually think about the morals they obtain and where their morals came from. Researching this topic and understanding the relationship between these two issues will provide a better, clearer view of how people respond in different situations. The relationship between religiosity and morality are contingent on one another. Researchers show that growing up in a religious home can indicate positive growth with good morals. There are always exceptions to that theory though. Plenty of so called â€Å"religious people† are far from possessing good†¦show more content†¦A theory, in the study, shows that the youth possessed a greater impression of moral identity, which motivated them to relate positively to others. In a different study, it would seem there could be no compromise on issues that people see in a moral or religious light. To compromise would threaten a person’s belief between what is right or wrong and what is good or evil. When there is no compromise to be reached, this is where the important role of the law comes into place. Legal intervention is sometimes the only way to solve these disputes. For example, topics such as abortion, gay marriage, stem cell research, etc., are controversies that can only be solved by legal authorities. Most people feel one has a commitment to obey legal authorities but that does not mean abandon one’s own moral and religious beliefs. Instead, one’s beliefs help to decide if one wants to respect and accept decisions made by the authorities. Although one might not agree with a court’s decision, there is still a certain amount of appreciation of the courts legitimacy. One’s moral or religious views may strengthen or d iminish the way one feels about authoritative decisions. Another study shows that religiosity has an informal affiliation to pro-social conclusions which include greater moral behavior, self-control, and helpfulness. It is said that religiosity can help reinforce the strength of a community. Religious people are less likely to depend on vices such as drugShow MoreRelatedSpirituality And Religiosity And Overall Well Being Essay1242 Words   |  5 PagesSpirituality/Religiosity and Overall Well-Being A relationship with a higher power offers many protective factors and benefits. Spirituality is used to comfort individuals and sooth concerns about unanswerable questions in life; increasing overall well-being. Spirituality is used as a method for regulating emotions, it provides spiritual rationales and methods for managing problematic emotions, including anger, guilt, and depression. It can enforce social norms, increase mental health, offer copingRead MoreWhat s Religiosity Level, Or How Religious They Are?1556 Words   |  7 Pagesone’s religiosity level, or how religious they are. Religiosity levels are plotted on a smooth gradient since there are the highly religious, the moderately religious, and the highly nonreligious with people evenly spaced in between. Depending on where on the scale an individual is ranked, social scientists can use this information to determine whether it is more or less probable for a person to uphold the qualities of good neighborliness. Simi lar to the varying levels of one’s religiosity, thereRead MoreReligion : The United States And The European Union1648 Words   |  7 PagesPresidential elections. Whether we realize it or not, American politics is and has been entrenched in Christianity since its inception in the late eighteenth century. Literature Review According to a study conducted between 2002 and 2005 on the religiosity of various countries both third world and industrialized, it was found that there was a higher percentage of people considering religion important in poorer countries throughout Asia, the Middle East, Africa and Latin America comparedRead Moresociology in religion1257 Words   |  6 Pagespast few decades and the affects that have consequently—or thankfully—been left on religious institutions. While the authors explore detailed cultural developments, America’s religiosity and diversity is examined through comprehensive surveys and empirical analysis. As Putnam and Campbell search to uncover the relationship between sociological developments and religious institutions, a conclusion reached by the authors affirms that religion is majorly affected by cultural changed, and their interconnectivityRead MoreLevel Of Morality And Opinion On Marijuana1164 Words   |  5 PagesLevel of Morality and Opinion on Marijuana There is constant argument over what is morally appropriate and what is not. Each individual carries a different set of values and their opinions on what follows the moral code will vary. A lengthy debate continues over the legalization of marijuana, whether it is truly affective from a medical standpoint and morally right to use in a recreational situation. Although there is extensive research on the power of cannabis, it is overshadowed by its negativeRead MoreSame Sex Marriages Should Be Legal2823 Words   |  12 PagesThe broader debate about whether same-sex marriages should be given legal recognition in Australia has been on for several years due to the conflicts between various groups regarding its legalisation. Although over 72% Australians support marriage equality, there are still about 14% who strongly oppose the same-sex institution of marriage (Same- sex marriage research, 2014). Various factors are accountable in influencing attitudes towards same-sex marriage, includi ng, religious orientation (OlsonRead MoreHistorical Development Of Religious Research3743 Words   |  15 PagesAbstract Researches on religiosity have always faced some obstacles due to its sensitive nature. The lack of reliable research can be considered one factor which makes it difficult for both Islamic and Western society to understand each assertion. The purpose of this paper is to suggest questions which should be examined for further and more correct understanding on religiosity by analyzing and comparing the results of ten articles. This paper reviews ten articles which respectively deal with researchRead MoreInfluence of Religion on Consumer Behavior and the Effects on Marketing4277 Words   |  18 Pagestypically involves a formalized community and teachings to encourage morality while spirituality involves an individualized search for meaning and developing interconnectedness with humanity and the transcendent, however both internalize a sense of morality, perception, values, ethics, identity and desires (1). Kale views religiosity and spirituality from a different perspective, stating t hat there is significant overlap between the two that they can be looked at together for most purposes, includingRead MoreThe Future of Religion In America Essay1091 Words   |  5 Pagesin American people that believe in God still be higher in 50 years ahead,but the religious practicing probably will decreasing.It has many factors such as age, race, gender, economic class, and other demographic factors that can affect American religiosity. By some key measures, Americans youth or younger generation in age of 18 to 29 are considerably less religious than older Americans and the surveys show, for instance, that young adults beliefs about life after death and the existence ofRead MoreThe World And Various Religious Phenomena1363 Words   |  6 Pagesfor the sake of proper relationships. On the other hand, organized religion came up as a means of maintaining peace especially between individuals with no common relationship. This has what created a bond that neutralized what would be considered as enmity. This paper gives the various reasons as to why the emergence of religion and its development seems to have promoted more harm than good in the society and at the same time, negatively influenced the relationship between individuals, bile quotes

Brand Positioning free essay sample

Positioning Statement culled from it for communication. Being a part of brand identity, it is a concise statement. Positioning statement is a declaration of the position our product/service will occupy in the mind of our target consumers. Before developing positioning statement we have look in to these areas: a. Market exploration: We have to assess first where our and our competitors’ brand stand today. b. Market segments: We consider target market segment c. Core identity: We then identify what is core identity or the essence of our brand d.Value proposition: It is better to know what criteria potential buyers use to choose one product/service over another. Identify a few criteria. e. Position of the existing products: Our product/service always has a relation to our competitive products. We have to see how our brand is perceived. Ultimately, we choose the best position. If that is already occupied, we think of taking the leader head on if we are strong or by-pass the leader and find other position. We will write a custom essay sample on Brand Positioning or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A concise positioning statement first describes what is important to the customers, and then what problem our product will solve for them, and how.Positioning is amenable to the following definition: 1. The position of a brand is the perception it brings in the mind of the target consumers. 2. This perception reflects the essence of the brand in terms of its functional benefits in the judgment of that consumers 3. It is relative to the perception held by a consumer of competing brands. The competing brands can be denoted as points or positions in perceptual space of the consumers and together make up a product/service class. 4. Positioning process consists of analysis of brand equity, core competencies, unmet consumer needs, competitive differentiation.